Internal Marketing In Information Technology Industry In Chennai: An Empirical Study

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  • By S.Praveen Kumar
  • DMCA

Globalized competition is a reality today and the competitive intensity is increasing phenomenally in all markets which are already hyper-competitive in nature. It is now recognized that ‘human capital’ is a source of competitive advantage in many cases over and above technology and finance. In the knowledge economy of today, more than the material and capital resources, ideas and knowledge serve ...

Paperback: 184 pages
Publisher: LAP LAMBERT Academic Publishing (June 25, 2012)
Language: English
ISBN-10: 9783659161551
ISBN-13: 978-3659161551
ASIN: 3659161551
Product Dimensions: 5.9 x 0.4 x 8.7 inches
Format: PDF Text djvu book


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