Fred Reichheld's 2006 book The Ultimate Question—that question being, "How likely is it that you would recommend this company to a friend or colleague?"—challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative ...
MP3 CD::::
Publisher: Audible Studios on Brilliance Audio; Unabridged edition (July 26, 2016)
Language: English
ISBN-10: 1522697837
ISBN-13: 978-1522697831
Product Dimensions: 6.5 x 0.6 x 5.5 inches
Amazon Rank: 7082005
Format: PDF Text TXT ebook
reviews: Today, I had the pleasure of interviewing Richard Owen on my TV show, to discuss this book. Not many people can earn this title, but Richard is clearly a thought leader in his field. This book is your comprehensive guide to measuring the impact of yo...
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